Grooming Campaign — Paula Rolf

SOCIAL MEDIA ADS & FLYERS

pet grooming campaign

Creative Team Lead: Margot Ballantyne
Project Lead & Design: Paula Rolf

This project was a targeted campaign for Destination Pet, aimed at encouraging current grooming customers to pre-book their next appointment going into the new year. Due to its success and adaptability, it evolved into an evergreen marketing toolkit that local teams could use to consistently promote grooming services.
To promote and incentivize grooming as a service during high traffic times to maintain grooming appointments outside of the traditionally busy season.
Led the design of social media ads and in-store marketing assets to promote grooming as a service. This included design research, concept development, aligning with stakeholders, visual design, and ensuring quality before delivering final assets.
Creating visually interesting assets that pop across social media feeds and in-store.