SOCIAL GRAPHICS & EMAILS
best of—local awards
Creative Team Lead: Margot Ballantyne
Project Lead & Design: Paula Rolf
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Destination Pet needed a standardized template for local teams to promote regional award nominations and wins via social media and email, ensuring both flexibility and consistency across markets. This project required concept development, collaborating with stakeholders, visual design, and quality assurance, while considering how the templates would need to be adopted for different brands and awards.
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To create a standardized, visually cohesive template for local teams to promote regional award wins across social media and email—ensuring consistency, flexibility, and ease of use across markets.
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Spearheaded the design of email and social media graphics for local teams to promote their centers for regional awards. Responsibilities included design research, concept development, collaborating with stakeholders on project goals, visual design, incorporating feedback into design iterations, and ensuring quality across final deliverables.
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Designing a versatile template that could adapt to various brands and be easily customized for different award promotions.
Final graphics
Process
An important aspect of this project was that it needed to be customizable and editable by local teams after hand off. This necessitated thinking about the possible length of text and how these assets would be best used. At every single point in the design process, this needed to be at the forefront of the design.
Research
Templates that existed that were similar to the scope of this project were simple and not specific to any one brand or industry. They were well-designed and left lots of open space for text and custom imagery.
Concepting
Ideas sparked from award shows, voting imagery, magazines, and playful animal illustrations. The strongest concepts showed to be options that were playful yet elegant and based strongly on design principles.
Design
Through research and concepting, there was a strong base for design. Field-mapping was also included at this stage to determine what text would be editable and how much space was needed.
Feedback
Critiques were heavily utilized throughout this project. Feedback from stakeholders and designers helped hone in the vision while being able to execute the customization that was required for the project.
Hand off
For the final hand off, the primary focus was preparing files to be handed off to CustomPoint, Destination Pet’s platform for asset customization. This included the final field-mapping and creating a version in Canva to be utilized while the version in CustomPoint was being created.
Design exploration
